New Identity and Web Design for MOBY

MOBY, developed by Sphaira Medical, is an autonomous vehicle designed to optimize internal hospital logistics, alleviate staff pressures, minimize contamination risks, and reduce operational costs. It was conceived during the pandemic with the goal of enabling safe visits for isolated patients, such as those immunocompromised, by ensuring efficient and secure transport within hospital environments.

Sphaira approached me to design a new visual identity and website that would help reposition the brand and attract funding. The brand’s new focus highlights its role as a cutting-edge solution for autonomous hospital logistics, with an emphasis on improving efficiency and safety. MOBY’s collaboration with technology giants like Nvidia underscores its positioning as an innovative, AI-powered product.

Role: Art Director, Graphic Designer, Web Designer, Web Developer
Copywriter: Lydia Langford
3D Producers: Base Mesh
Client: Sphaira Medical

New typograpgy

Moby 3D Model

For the redesign, we used a sober, minimalist typography in line with the medical industry, paired with a color palette that conveys cleanliness, technology, and safety. This minimalism reinforces the brand’s emphasis on efficiency and innovation.

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The website is designed with a clean, straightforward layout, making it easy to navigate and reflective of MOBY’s mission to streamline workflows and simplify processes in hospitals. Visual elements such as images, videos, and interactive animations showcase the advanced technology and focus on medical safety.

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